Company: Russian River Fine Foods
Products Reviewed: Roasted Garlic Teriyaki Sauce, Chipotle Ketchup, Smoky River Barbecue Sauce.

Roasted Garlic Teriyaki Sauce

Packaging/Labeling: Very nice look-and-feel. Beautiful use of colors. Common bottle, but quality labeling. Does not list company URL on label.

Taste/Consistency/Quality: great garlic taste, with a hint of sweetness. Perfect as marinade for chicken and drizzle sauce over rice.

Uniqueness: in a very competitive, saturated market segment.

Comparables: Stonewall Kitchen, Asian Creations by Linh & Loann, Inc

Price Point: low

Possible Obstacles: great competition, heavy to ship. Retail price leads to believe that only very small margins are possible when selling wholesale and/or when involving brokers and distributors.

Possible Opportunities: high end product for attractive retail price.

Chipotle Ketchup

Packaging/Labeling: Very nice look-and-feel. Common bottle, but quality labeling. Does not list company URL on label.

Taste/Consistency/Quality: very unique ketchup, fresh tasting. Very balanced in flavors.

Uniqueness: very unique product in the large condiment segment. Very little competition.

Comparables: www.millbreaux.com, http://www.ketchapeno.com/id2.html

Price Point: average-low

Possible Obstacles: heavy to ship, need to get people to try for first time.

Possible Opportunities: very unique product that appeals to chileheads and curious shoppers.

Notes: great, unique product. We have seen a few companies come to market with a chipotle ketchup, and it is becoming more and more popular. Push this product hard and stay on the leading edge before it becomes too common of an item.

Smoky River Barbecue Sauce

Packaging/Labeling: Quality bottling and labeling. Beautiful color scheme. Does not list company URL on label

Taste/Consistency/Quality: unique flavor, fresh tasting.

Uniqueness: great unique flavor, but very saturated market. Hard to differentiate product in BBQ Sauce category.

Comparables: Maurice’s BBQ Sauce, Texas Firehouse, Bone Suckin’ Sauce

Price Point: average-low

Possible Obstacles: great competition, heavy to ship. Retail price leads to believe that only very small margins are possible when selling wholesale and/or when involving brokers and distributors

Possible Opportunities: high end product for great price should be attractive to retailers and consumers alike. Beautiful packaging will be appealing on shelves.

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