Packaging/Labeling: The bottle includes simple instructions for marinating, supplemented by a detailed continuation of guidelines on a small thank-you card included with the product. The URL is included on the bottle, and more extensive contact information is included on the card. It is unclear how this printed piece could be incorporated into retail sales. When delivered, however, the printed collateral was a very impressive addition. A novice behind the grill would benefit from the tips provided by Chef Harold.

Taste/Consistency/Quality: With a perfect balance of garlic and sweetness, boasting tangy undertones, it is created for poultry, beef, pork and lamb. We used the marinade on both a loin top and a round top cut of beef, and we were blown away with how the marinade significantly improved the texture and taste of the inferior cut of meat. The consensus was that we’d rather buy cheaper meat and use this marinade, than eat an expensive steak…hands down.

Uniqueness: While the marinade can be used with poultry, beef, pork and lamb, the brochure accompanying the marinade provided guidelines for preparation of porterhouse, top loin, tenderloin, ribeye and top sirloin cuts. This beef-niche allows it to compete with fewer others. The diversity of beef cuts creates an opportunity for this marinade to shine, as we strongly preferred the lower-quality meat – enhanced by this marinade – over the higher-grade cut of beef. Consumers looking to reach past leading big name brands on the shelf into more gourmet territory can dress up plain-jane beef in a way that mass-produced marinades do not typically perform.

Price Point: $4.99 per bottle makes this gourmet item very approachable, even within the mainstream grocery retail environment.

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